Social Media Marketing Packages
The Basics
$599+gst monthly
• Dedicated Social Media Manager – Social Media Strategy
• Spam Monitoring
• 1-2 Social Networks Managed
• 3-5 Posts Per Week
• Audience Engagement and Management (1 hour a week)
• Content Distribution
• Plus 1 Direct Marketing Campaign (to your database)
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Increase Visibility
$1499+gst monthly
• Dedicated Social Media Manager – Social Media Strategy
• Spam Monitoring
• 3-4 Social Networks
• 4-6 Posts Per Week
• Audience Engagement and Management (3 hours a week)
• Organic Audience Building (3 hours a week)
• Content Creation
• Keyword Research
• Tag research
• Custom Graphic & Headers
• Reputation Monitoring
• Facebook Ad Management
• Plus 2 Direct Marketing Campaigns (to your database)
• Plus 2 Blog Posts (topics provided by client)
• Comment on Industry Related Blogs 3 x a week
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Spotlight Your Business
$2999+gst monthly
• Dedicated Social Media Manager – Social Media Strategy
• Spam Monitoring
• 4-6 Social Networks
• 7-12 Posts Per Week
• Audience Engagement and Management (6 hours a week)
• Organic Audience Building (6 hours a week)
• Content Creation
• Keyword Research
• Tag research
• Custom Graphic & Headers
• Reputation Monitoring
• Facebook Ad Management
• Competitors Monitoring
• Plus 2 Direct Marketing Campaigns (to your database)
• Plus 2 Blog Posts (topics provided by client)
• Comment on Industry Related Blogs 3 x a week
All monthly packages include ongoing consulting & analytics reporting.
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Further Information On The Services Offered In Our Packages
Social Media Strategy
Why do you want people to see your content? You might be trying to increase user engagement, boost brand awareness, promote thought leadership or drive leads. We spend the time and do the research to understand the vision for your unique business, goals and customers. We create a unique marketing strategy to grow your business and expand its reach and potential, and we implement a plan tailored to your business goals.
Spam Monitoring
Spam is an unavoidable part of the Internet, whether it be from a bot or a specific disgruntled person posting inappropriate content. Real time engagement ensures that spam is monitored and immediately removed. We will individually assess each communication and will act according to the varying degrees of spam messages.
Posting
Specific time scheduled posts, real time engagement, and different types of content throughout the day/week. Studies have shown that different audiences engage more at specific times, and that people are looking for different things at 11am on a Monday, versus 3pm on a Friday. The package you choose will dictate the frequency and where we post.
Audience Engagement
The best, most underutilised aspect of social media engagement revolves around customer service. Posting relevant content twice a day doesn’t help build brand loyalty, if no one is interacting with your customers. We will monitor your social media sites for comments and questions, and will write back on your behalf. If we are unsure as to the answer to a question, we will immediately contact you before proceeding.
Organic Audience Building
We’ll connect to your warm audience (through ‘people you may know’ and other tools). We’ll actively seek out new audience within your niche, and focus on relationship building with these new people by following them and commenting on their posts. We’ll dedicate time and pay particular attention to engaging with referral partners and key brand influencers.
Content Distribution
Once we’ve established a social media strategy for your brand… we can start posting to your social media platforms for you. You provide visual content with draft descriptions…we’ll take over finalising copy, posting focused on timely placement and effective use of hashtags to maximise exposure for your brand. We will also repost existing blog content, articles, audio, videos and links to current promotions as provided by you.
Content Creation
We will create specific, unique content centering on your company’s product/service, as well as your specific social media goals. We will create focused, engaging content that speaks to a target audience engaging on the specific social media platforms.
Keyword Research
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. By researching and identifying social media keywords, we gain a much clearer picture of how to construct and communicate your message effectively. Applying this level of keyword insight to all your social media optimization efforts (from optimized video, to image tagging, to social bookmarking, to targeted tweets) gives you the maximum “pull” and value out of your social media marketing plan.
Hashtag Research
Using hashtags properly is the cornerstone of an effective social media strategy. Just like keywords enhance the visibility of your brand’s content in search engines, hashtags enhance the visibility of your content across social media, helping to ensure that social media users see the things that you are posting. Hashtags boost your reach on social media and help you monitor what your target audience is talking about. We’ll optimise your hashtags by figuring out the words and phrases most effectively used by people to talk about the products/services that your brand offers.
Custom Graphics and Headers
Social media graphics help to maintain consistency across all of your businesses social media accounts, and will increase brand familiarity and exposure. From Google+ cover photos, to Facebook, Twitter backgrounds and LinkedIn banners, we will create custom graphics that will relay a level of familiarity and professionalism to all current and new fans. If your business already has strong graphics, we will adjust those to fit accordingly for each social site. Cohesive branding will allow potential customers to establish a level of intuitive familiarity around your brand.
Reputation Monitoring
The case for social media monitoring has been demonstrated repeatedly in recent years. We’ll engage in 24/7 monitoring of all your social media platforms, track online conversations about you and your brand, analyse the information received (and determine if it is from a credible source) and intervene on your behalf to prevent any negative media coverage from going viral.
Facebook Ad Management
Facebook holds the key to the best consumer database ever available to small business owners. Investing in Facebook Ads can be a huge driver of traffic to your website. We can help you create Ads, set up and test campaigns, monitor campaigns for progress and make changes as necessary.
Competitors Monitoring
Social listening can be as simple as keeping watch on what other companies are posting on their social media platforms. But it can also be a lot more rigorous. And for businesses that pursue social listening seriously, the benefits can be significant: real-time intelligence on competitors and actionable data for designing or tweaking marketing campaigns. We’ll create real-time ‘news feeds’ featuring your top competitors and tap into a rich searchable pool of competitive intelligence to inform your marketing decisions.
Direct Marketing
Regular direct marketing (we usually work with newsletter/email or text/SMS messaging) offers an opportunity to communicate directly with your customer and build on established relationships. It’s a cheap way to inform customers about special offers and new products, engage your customers in repeat business and drive traffic to your website. We will create focused, engaging content to encourage repeat business and build on customer relations.
Blog Posting
Writing blog posts regularly is one of the basic foundations of content marketing. Blog posts are a great way to drive traffic to your website. You give us the topic, and we’ll organise content and write your blog posts for you, optimised for on-page SEO, tagged, and with a call-to-action to drive sales and exposure.
Industry Related Blog Commenting
Blog commenting will build relationships and authority in your related industry and will ultimately lead to organic links and new traffic. We’ll engage with the industry blogs you’ve highlighted, focusing on those with good traffic and engagement.
Ongoing Consulting
Customer Service is the essence of what we do. We’ll help answer any and all of your questions. Email us your query, and we undertake to get back to you within 24 hours.
Analytics Reporting
Page Insights, Google Analytics and other analytical provide data as to who your audience is, when they are looking at your social media pages, and most importantly, what people are engaging with. These insights are critical to seeing your return on investment (ROI), as well to helping understand your audience and cater posts directly to them. We’ll send you a monthly report outlining social media stats for your chosen platforms.