Forage & Graze
boutique farmer, artisan chef
Forage and Graze specialises in private dining, bespoke popup catering and premium cooking classes. Campbell and his team work closely with a network of local spray-free and organic producers. Their menu’s showcase the region’s best seasonal produce and culinary traditions.
Wordonthebird worked closely with Campbell to develop and launch his brand. The consulting package included:
- a strategic integrated marketing plan.
- brand analysis and positioning, brand identity, logo concept and design.
- design of a selection of print collateral including business card, poster, banner, postcard and letterhead.
- web design, concept and build.
- template creation for web marketing including e-newsletter and eventbrite booking forms.
- developing and implementing a social media strategy.
- styling and creative direction of the business launch event.
- cross media content creation for web, media release and all print collateral.
- PR support, media relations and brand profiling.
Campbell also commissioned wordonthebird to establish a social media campaign across Facebook and Instagram for the new brand. This campaign is managed on an ongoing basis by wordonthebird.